fuboTV, a leading sports-first streaming service, has appointed Yale Wang to the position of VP, head of North American marketing. Most recently, Wang worked at Warner Bros. Digital Networks as VP and head of marketing for DramaFever – a subscription over the top (OTT) network – and where he was previously colleagues with fuboTV co-founders Horihuela, David Gandler and Sung Ho Choi.
As a senior executive at DramaFever, his primary responsibility was to lead and execute the company’s marketing strategy, with a focus on using a metrics-driven approach to lead subscriber acquisition. Wang was a key force in defining the strategy and driving the growth of DramaFever, which was eventually acquired by Warner Bros.
Starting immediately, Wang will report to Horihuela, who is also the company’s chief marketing officer. In the new role, he will be responsible for leading the company’s expanded North American marketing efforts, and will leverage his expertise in data-driven digital marketing to drive subscription growth to fuboTV.
“fuboTV is leading the way in reshaping how consumers engage with live sports,” Wang said. “The company has a strong foundation in place and I look forward to helping build upon that as we focus on fueling growth.”
With FuboTV’s recent kickoff of the new NFL season, along with the upcoming launches of the NHL and NBA in October, and key TV premieres this fall, Yale is joining the team at pivotal moment.
“Yale is one of the most creative, driven and effective executives that I have had the pleasure of working with, and the ideal choice to lead our North American marketing efforts as fuboTV continues to expand,” said Horihuela. “[He] is joining us at a very important moment, as fuboTV truly redefines the way consumers can watch their favorite live sports and entertainment programming.”
fuboTV has raised a total of $75.6 million in funding to date, including a $55 million Series C round that closed in June 2017, led by Northzone, and including 21st Century Fox, Sky and Scripps Networks Interactive. Investors also include DCM Ventures, i2bf, Luminari Capital, LionTree Partners, Univision Communications Inc., Edgar Bronfman, Jr. (former Chairman and CEO of Warner Music Group), Chris Silbermann (founding partner, ICM Partners) and former NBA Commissioner David Stern.