Jukin Media, the media company that acquires clips from YouTube and other social video platforms for monetization and IP creation, has already made the coveted leap from digital to television with its clip-based formats “World’s Funniest”, “Now That’s Funny!” and “Fail Army the TV Show“, which has aired over 120 episodes in 200 markets around the world. But the company believes there’s more upside to be had from linear television, so Jukin is readying a series of linear streaming channels powered by Wurl.
“TV and digital are coming together. We play on both sides of that. For us we’re excited about linear because we can take the strengths of both being on digital and having traditional television formats and create the next generation linear experience,” Cameron Saless, Chief Growth Officer, Jukin Media told VideoInk.
Over the last year, Jukin’s team has watched the skinny bundle trend unfold as virtual MVPD’s and Pay TV carriers aim to combat the hard-to-ignore number of consumers cutting the cord and going outside of cable packages to find entertainment. And with upwards of 70 million fans worldwide and a proven model from its time on Xumo, where it’s continuously in the top 10% of viewed channels, Jukin believes now is the time to provide programmers with a regular stream of Jukin’s content and a “different way for viewers to interact with [its] brands.”
“Jukin is already driving millions of minutes of linear viewing per month on innovative linear services like Xumo and we expect that to grow exponentially,” said Saless, especially “as [Jukin plans to] expand distribution and continue to invest in studio space and original programming.”
Jukin has always paved a path of innovation in entertainment production and consumption, and with its first linear channels built around the Fail Army and The Pet Collective brands, the company is reimagining old-school programming blocks. Saless points out that Jukin can program its format but also skits, pranks, a series of clips and more into its linear offering to further test what works and how audiences are watching.
It will do so with the help of Wurl, a back-end tech that helps programmers stand up linear streaming channels and serve them to virtual MVPD and Pay TV providers.
“Jukin Media is uniquely positioned to help pay TV, OTT and mobile operators attract and retain younger audiences,” said Sean Doherty, CEO of Wurl. “By leveraging Wurl’s advanced platform and distribution network, Jukin can quickly build global distribution for their streaming TV channels.”