Whistle Sports, a global sports media company, is creating its first exclusive show for Facebook’s Watch. “Next Trickshot Superstar” is a ten episode series that will feature trickshot hopefuls as they battle for supremacy in the art of trickshots. The show will be hosted by former pro football player Chad Johnson.
The first six episodes will each feature a different cast of competitors. The winner of each episode will qualify for the championship battle spanning episodes seven through 10. The grand prize winner will take home $250,000.
“Facebook has become one of the most ideal platforms for video content creators. Its communal environment encourages people to share fun and impactful content with family and friends. Its comments section and expanded suite of reactions give viewers more flexibility to express their love for social content,” added Jeff Urban, co-founder and President, Whistle Sports. “This exclusive show will give fans a chance to root for their favorite players and follow their journeys to becoming the next superstar athlete on one of the most engaging platforms.”
Whistle Sports already has two shows on Watch — “Every fan you know” and “Showdowns” — both shows, however, have struggled to attract a strong following. “Every Fan You Know” has a following of about 1.5k (up from 751 at the beginning of the month) and “Showdowns” has about 8k following the page (up from 5.6k). Compare these numbers to other brands who target the same demographic as Whistle Sports (males 14-30) and it’s clear that the company has some catching up to do. All Def Digital’s “Dad Jokes” has more than 125K followers on the platform and Bunim/Murray Productions’ “Ball in the Family” has more than 574K. Of course, for every well performing show there is a series that is tanking. For example, All Def Digital’s “Inside the Office” is one of the most under-performing shows on the platform with less 476 followers (up from 422 at the the start of the month).
The company declined to comment on whether or not Facebook is funding the “Next Trickshot Superstar” like the social media giant has done with past shows on the platform.
Since its formal launch in 2014, Whistle Sports has built an active, global community that now encompasses over 375 million aggregate subscribers, fans and followers with a growth rate of over 2.5 million a week. Recently, the company announced an investment from WndrCo, the mobile-video holding company founded by Jeffrey Katzenberg, as part of a larger round of funding still in progress. The dollar amount of the investment was not disclosed.