Complex Networks, a global lifestyle brand and media company, has partnered with DIGA Studios, founded by former MTV President Tony DiSanto, for a slate of original content. The scripted content, which will focus on the world of sneakers, hip hop and streetwear, will be comprised of story lines and characters reflecting the passions of the Complex audience — a demographic that falls roughly between 18- 34 year-old males.
“The Complex Universe is the ultimate world-building opportunity to bring the passions of the Complex audience to the screen in a smart and entertaining way. We’re proud to partner with Tony and the team at DIGA to bring our ambitious universe to life,” said Shawn Strickland, EVP Development and Business Affairs.
“We are always looking for exciting creative opportunities, new worlds to explore and interesting stories to tell, especially centered on youth culture. So when Shawn Strickland and his team came to us with this shared universe of scripted series, each with a clear identity and voice, yet all infused with the Complex DNA and talent, we jumped at the chance.”, said Tony DiSanto, CEO DIGA Studios. “I am thrilled to be working with Complex, and the incredible roster of talent they pulled together, on this truly unique project!”
Complex, which was formed from the acquisition of Complex Media Inc. through a joint venture by Verizon and Hearst, is no stranger to producing content that appeals to the youth culture, especially sneaker fanatics who have helped grow the industry to be worth an estimated $55 billion, according to SportsOneSource. Most recently, the network launched four new series on Facebook’s Watch, the social media company’s video platform. Among those were “Price The Hype,” Complex’s first-ever sneaker game show, and “Everything’s for Sale,” which follows a renowned sneakerhead as he uses his knowledge of shoes to pitch the “latest and greatest” drops to unsuspecting shoppers.
Complex and DIGA will be taking the Complex Universe to market with select buyers in the coming weeks.