In the world of OTT platforms there is no question that in the US the top 3 services are Netflix, Amazon, and Hulu. But where does streaming services like HBO, SlingTV, and Starz fall into the mix? Today, Parks Associates, a market research and consulting company specializing in emerging consumer technology products and services, has laid that mystery to rest by releasing a list of the top ten OTT platforms according to subscriber number, and the results are a bit more surprising than expected.
- Amazon Video (Amazon Prime)
- Hulu (SVOD)
“While the top three are no surprise, the big story over the past year has been the rapid subscriber growth for OTT video services from HBO, Showtime, and Starz. The combination of recognized brands and popular original content is driving demand for their offerings,” said Brett Sappington, Senior Director of Research, Parks Associates. “Services such as Sling TV and Crunchyroll are still enjoying strong growth, but other services have simply grown at a faster rate over the past year.”
The Rest 4-10:
- HBO Now
- YouTube Red
- CBS All Access
- Sling TV
Even with hits like “Game of Thrones” — one of the best performing shows in entertainment at the moment — HBO Now did not take the number four spot on the list. Instead, MLB.TV, a platform that caters to America’s Favorite pastime, beat out the streaming service for the spot, followed by Starz, and then by, which may be even more shocking, YouTube Red.
YouTube Red, which entered the top ten list during the past year, may not have its “Game of Thrones” or “House of Cards” — AKA a series that has taken over conversations around water coolers — but none the less, the platform has quickly gained rank since its launch in 2015. However, this isn’t necessarily due to its programming of original content, which in the past has relied heavily on social influencers and hasn’t been the most spectacular thing to come out of the Google-owned company. A large portion to the platform’s success can be attributed to the other features it offers such as offline play and background playback of videos on mobile devices (a thing of beauty for anyone who listens to podcasts or music on their device while using other apps). The $10 service also grants users access to advertising-free music streaming through Google Play Music.
CBS All Access also made the list, beating out DISH Network’s Sling TV for the number nine spot. The platform, which launched in 2014, nearly doubled its mobile subscription revenue after making it the exclusive home for “Star Trek: Discovery.” All Access is also in the process of rebooting ” The Twighlight Zone” another cult classic series that should help boost its following.
Despite Sling TV being at the bottom of the list, it is still a good sign for the company, which gained popularity not by offering original programming, but by offering some of the most popular TV channels at the fraction of the price. Still, even with its gain in popularity, its parent company hasn’t been able to offset the lost revenue from a loss in satellite subscribers.