Refinery 29, a women focused digital entertainment company, has partnered with “CBS This Morning” to bring the new series “M(y) Generation” to linear audiences. The three-part series, which debuted today on the CBS morning show, explores issues and trends said to be of interest to young millennial women.
The first episode features CBS News Correspondent Bianna Golodryga as she talks with six millennials about the stereotypes of their generation. Golodryga and Amy Emmerich, chief content officer of Refinery29, will join Charlie Rose, Norah O’Donnell and Gayle King, the co-hosts of the morning program, to discuss the issues raised by the panelists.
“CBS is one of the most respected news organizations and has a legacy of creating compelling content, and we could not be prouder to partner with them to share our insights, bring new perspectives, and incite conversation around the topics that matter to this vital generation,” said Emmerich.
This isn’t the first time Refinery has pushed its way into the linear landscape. In the past, the company partnered with Relativity Television and Relativity’s fashion division, M3/Relativity, to develop Refinery properties for linear TV outlets. Under the deal, Relativity’s units worked with Refinery to turn its online content into programming for more traditional TV shows.
In the digital world, Refinery has been busy producing female-focused content for Gen.Z. Most recently, the digital channel announced a slate of new programming that included collaborations with Willow Smith, Zosia Mamet, Rashida Jones, Chloe x Halle, Evan Rachel Wood and her band Rebel and a Basketcase, and comedian/actor Sasheer Zamata. The company has also helped to co-produce the Facebook Watch series “Strangers.”