YouTube has partnered with Ticketmaster and will now give users the option to buy concert tickets to their favorite artists’ shows. Starting today, the Google-owned company will begin featuring hundreds of artists’ upcoming U.S. tour dates on their YouTube videos beneath the video’s description.
YouTube says that they’ve been “experimenting with ways [to] offer a ticketing experience to fans” which is a logical step for the platform, which is heavily used to stream music.
As of now, the feature is only compatible with artists who have Ticketmaster shows in North America, but the company plans to eventually expand globally.
“We’re just getting started. We’ll be rolling out this feature to all artists who have Ticketmaster shows in North America with plans to expand globally,” the company explained in a blog. “And, as part of our ongoing commitment to support artists, we’ll continue to find additional ways to make meaningful fan and artist connections.”
However, Ticketmaster’s deal is not exclusive to YouTube, the company also integrated with Spotify last year.
There is no word on the percentage of revenue being shared under the deal, both companies declined to comment on the situation.
In other YouTube related news, the company has updated its policy concerning extremest content. In addition to removing videos that directly preach hate or seek to incite violence, the company will remove videos of named terrorists — unless the content is journalistic or educational in nature, such as documentaries and news reports.
YouTube terms already barred “terrorists” from using the service, but the new policy keeps out videos uploaded by others that militants would likely distribute if they could have accounts, according to a YouTube spokesperson.
Hundreds of videos of slain al Qaeda recruiter Anwar al-Awlaki lecturing on the history of Islam, recorded long before he advocated violence against the United States, were among those removed under the new policy, reported Reuters.