With nearly 10 years of streaming deals in the NFL’s broadcast history, the league and media brand are positioning themselves for a big bidding war in 2020 when its legacy broadcast streaming deals with the likes of major networks like Fox and CBS come up for renewal. As NFL‘s President of Digital Media Mary Ann Turcke told us this year, NFL is wanting to be a big bidder of its own properties in that process and is doing deals along the way that can inform its strategy for possibly bringing all broadcasting and distribution in house. From Twitter, to Amazon and Verizon, the big streamers want in on the game. And they are prepared to front big dollars to do so. In Sam Paredes column this week, he explored “How the NFL’s digital deals could play out in the next round of TV rights.” and we thought we’d put that in perspective with a visual timeline of the NFL’s digital deals over the last 7 years.
And if you want to read the corresponding stories to the below timeline, head here.