Apple’s video team is steadily taking shape. The company’s latest addition to its arsenal is programming veteran Michelle Lee (pictured). The TV veteran, who has helped develop and produce several programs including “Rise” for NBC, “The Path” for Hulu, “About a Boy” for NBC, and “Pure Genius” for CBS, has been named creative executive at Apple Worldwide Video, the division tasked with leading Apple’s push into series programming. Lee will report to Matt Cherniss.
Previously, Lee worked for producers Alex Kurtzman and Roberto Orci, and began her career as a TV executive at the Mark Gordon Company.
This year, Apple has placed extra focus on shaping its video division. In June, the company hired Jamie Erlicht and Zack Van Amburg, two former Sony executives who helped produce shows such as “Breaking Bad,” “Better Caul Saul,” and “The Crown.”
Erlicht and Amburg have made several hires since joining the team, including Cherniss in August and former Amazon Studios executive Morgan Wandell in October, along with other television executives including former head of current programming at Sony Pictures Kim Rozenfeld, former VP of drama development at Sony Pictures Max Aronson, and former director of creative affairs at Sony Pictures Ali Woodruff.
Apple’s video team is currently developing two shows, including a reboot of Steven Spielberg’s sci-fi series “Amazing Stories” and a soon-to-be named “morning show drama” that will star Reese Witherspoon and Jennifer Aniston.
This year Apple launched two original series, including “Planet of the Apps,” a show about app developers pitching ideas to investors, and “Carpool Karaoke,” a music-based series developed from the Carpool Karaoke segment on “The Late Late Show with James Corden.”