German-based ProSiebenSat.1 Media is bringing together its multi channel network Studio71 with its distributer-producer Red Arrow Entertainment. The merged company, which has been named Red Arrow Studios, will integrate its digital offering into its traditional business. Additionally, it will package the content into the international distribution networks.
The company said this would give its production arm access to the talent pool from Studio71 and other growing digital channels, allowing it to have a stronger presence on multiple platforms and in influencer marketing.
In a statement, ProSieben said it will “make optimal use of the synergies between the 21 production companies” across eight countries, alongside distributors Red Arrow Studios International and Gravitas Ventures to continue its strategic global content expansion.
Additionally, Munich-based ProSieben will examine further growth opportunities for Red Arrow Studios through co-investments from third party partners.
Under the Red Arrow banner are prodcos 44 Blue Productions, Kinetic Content, Fabrik Entertainment, Left/Right, Half Yard Productions, Karga Seven Pictures, Dorsey Pictures, Ripple Entertainment, 10Fold and Band of Outsiders.