Raze, the Latino-focused digital media company co-founded by “Modern Family’s” Sofia Vergara, announced today that it has inked production and development deals with Netflix, Hulu, and TNT.
The media company is rolling out three series across the channels mentioned above. The series include “Catrina, la Santa Muerte” for Netflix, “Mi Hermanastro” for Hulu, and “Black Veil” for TNT.
“In just one year, Raze has jumped to a leadership position as a multi-purpose Latino creative engine capable of growing a digital media and social platform,” expressed co-founder Emiliano Calemzuk. “As we move forward with this original programming slate, we will bring the best content to our viewers through their favorite platforms.”
“Catrina: La Santa Muerte” is an action series set on the border between Mexico and the United States, at a time when the metaphysical border between the world of the living and the Land of the Dead is beginning to blur. Produced by Raze, the series is executive produced by Blanca Soto and is written by Natasha Ybarra-Klor (Netflix’s “Ingobernable”).
“Mi Hermanastro” is based on the online Latin American series with the same name. The project is about two teenage step-siblings struggling to find their place in life. Also produced by Raze, the script is written by Liz Sczudlo (Lifetime’s “Sea Change,” Freeform’s “Switched at Birth,” Fox’s “The Following”).
“The Black Veil” centers around the secluded Convent of St. Agatha’s. In this tale of fiction, as the U.S. enters WWII and New Mexico readies to send over 1800 of its soldiers overseas, the hierarchical population of nuns, novitiates and staff living behind the high stone walls of the convent struggle to remain solvent and unaffected by the war. To maintain their sanctuary hidden from the outside world, the nuns live in symbiotic collusion under the strong hand of a cultish Abbess.
In addition to its growing partnerships with big league platforms like Netflix and Hulu, the company recently named Mari Urdaneta as its SVP and chief content officer.
Prior to working with Raze, Urdaneta served as producer for Telemundo and Promo Films’ first ever reality show for the US Hispanic Market, “Protagonistas de Novela,” (“Novela Leading Stars”). The 25-year industry veteran was also the leading executive in charge of the re-launch and re-development of NBCUniversal’s cable network, mun2.