“One way or another, I’m gonna find ya’, I’m gonna get ya.”
Facebook is pulling no punches when it comes to YouTube. According to CNBC’s Michelle Castillo, Zuckerberg’s brainchild is meeting with meeting with media buys in an attempt to expand Facebook Watch’s advertising system and take YouTube down. Part of this new strategy may include the ability for brands to choose which shows they advertise on as a way to create a tiered system which will give companies the opportunity to access top Watch Videos.
According to an unnamed source, “…the company told two buyers it is thinking about allowing the purchase of specific shows starting in Q2. The method, which is similar to how television is sold, could be a way to weed out lower-quality shows — which won’t earn ad revenue — and may convince advertisers to spend similar amounts of money as they would on television commercials. Facebook also seems to be considering creating a tiered advertising system, similar to YouTube advertising program Google Preferred.”
While this is a bold move to attract advertisers, it does seem to clash with Facebooks early attempt to connect with the “creator side” of their watch program as it will make it harder for up and coming shows to attract attention and therefore revenue. However, after the rollercoaster of monetization changes orchestrated by YouTube lately, creators have been starving for a new outlet to continue their journey.
While Facebook publically announced last December that commercials would begin to have a bigger role on Facebook Watch, the site is still searching for ways to keep people on their page. It seems as though they hope longer-form content and happy advertisers will achieve that.
Facebook has declined to comment.