Los Angeles-based entertainment company Cinedigm Corp. (“Cinedigm”) has announced the launch of several digital-first linear networks on XUMO, a streaming television company that provides over-the-top (OTT) VOD and live, premium digital channels direct to consumers via smart TVs, mobile and streaming device integrations.
Cinedigm’s streaming channels launching on the platform include the Dove Channel, a premiere streaming movie and television service focused on values-based programming for families; CONtv, a leading digital entertainment network devoted exclusively to the fanspace; and Docurama, a streaming channel dedicated to documentaries, non-fiction programming, and behind the scenes interviews.
Cinedigm’s channels join other premium networks, including CBS News, NBC, Fox, and Scripps. The channels are slated to launch in early second quarter 2018, with additional channels launching in the coming quarters.
“We’re proud to add Cinedigm’s lineup of digital-first networks to XUMO’s platform” said Erick Opeka, EVP of Cinedigm Networks. “XUMO’s deep integration into hardware literally puts Cinedigm’s channels into the lineup with America’s top networks, and provides an opportunity to significantly scale our advertising revenues.”
Through the partnership with XUMO, Cinedigm’s channels will now be readily accessible in over 45% of all smart TVs sold in the US, which equates to more than 20 million households nationwide.
The deal comes amidst Cinedigm’s recent announcements regarding expansion of its world-class OTT offerings to Amazon Fire, Google’s Chromecast platform, VEWD, and Android TV. These latest developments will extend the reach of Cinedigm channels to over 320 million potential consumers in key OTT markets worldwide.