Pocket.watch, a digital media brand geared for kids ages 2-11, is continuing its push beyond digital with the announcement of two significant licensing partnerships. The partnerships are intended to help build the company’s YouTube brands into franchises that extend into the real world. pocket.watch’s YouTube brands include Ryan ToysReview, EvanTubeHD, JillianTubeHD, HobbyKidsTV, and Captain Sparklez.
Under the company’s respective pocket.watch Apparel and pocket.watch Toys banners, they have entered into a master apparel agreement with The Bentex Group (affiliates of H.I.S. International, Dreamwave, LLC, LLC and Extreme Concepts, LLC) and a toy licensing agreement with Bonkers Toys. The deals will lead to the creation of a dedicated line of apparel, toys, and collectibles featuring the likenesses of pocket.watch’s creator partners and original characters.
This announcement comes on the heels of pocket.watch’s agreement to create a pocket.watch book imprint with Simon Spotlight, a division of Simon & Schuster Children’s Publishing, where creator partners Ryan ToysReview, Captain Sparklez, EvanTubeHD, HobbyKidsTV and original pocket.watch characters will appear in books.
“Pocket.watch is quickly becoming a powerhouse in the kid’s entertainment industry,” said Stone Newman, Chief Revenue Officer, pocket.watch. “Over the past year, we’ve formed long term partnerships with the biggest kids and family creators on YouTube, developed a slate of amazing premium series and now we’re extending our brand to toys and apparel.”
According to the CRO, these recent steps are only the beginning for the company, which is in major talks with a variety of licensees.
“[We] are confident that there is no category that won’t be successful with these powerhouse digital franchises,” Newman added.
As part of the master apparel agreement with pocket.watch Apparel, The Bentex Group will be charged with developing a clothing line featuring pocket.watch’s creator partners and original characters. The branded apparel will be promoted by pocket.watch creators within their videos and through their social media pages.
The apparel line, which will launch in time for Holiday 2018, will be featured by The Bentex Group in a flexible pocket.watch branded showroom at 34 West 33rd Street in N.Y.
“Pocket.watch’s vision of launching these already huge YouTube brands into the real world is a testament to adapting to an ever-changing market,” said Morris Dweck, CEO of Bentex Group, Inc. “We are excited to be working together to bring this next wave of kids apparel to the massive audiences that are already hungry for them.”
Under the pocket.watch Toys umbrella, Bonkers Toys will be responsible for developing the first toy line for Ryan ToysReview. The line, which will debut during Toy Fair 2018, will include blind bag collectibles and other packaged formats including figures, vehicles, plush, and compounds (slime).
In addition to developing a toy line for Ryan ToysReview, Bonkers Toys will also begin developing lines for other pocket.watch creators including EvanTubeHD and HobbyKidsTV.