Funny or Die has announced today that it will be retiring its webpage, Funny or Die.com, and migrate its content to Vox Media’s platform starting this summer. Through the multiyear partnership, the companies are also discussing the possibility of working together to produce long-form content. Funny Or Die will run its website and digital media business on Vox Media’s platform called Chorus, but will remain its own company, remaining editorially independent and maintaining an independent sales team.
“Funny Or Die is an innovative entertainment brand and, through this partnership, we will work together to grow their digital audience, increase the discoverability of their incredibly popular video content, and create more opportunities for monetization on our platform,” said Trei Brundrett, Chief Operating Officer, Vox Media.
The partnership comes just months after FOD laid off an unspecified number of its staff, as a growing number of digital media companies struggle to stay afloat in a saturated market. Last month, Vox Media was hit with its own round of layoffs, impacting about 50 staffers, with the Racked, Curbed, SB Nation, and Video Services teams taking the ” biggest impact.”
Vox Media won’t be the only place FOD content will live. In mid-February the company announced a partnership with LGBTQ-foucused streaming service Revry. Through the agreement, Funny or Die will curate content from its library geared for the LGBTQ community and house it on its own channel, which will live on the OTT platform.
Funny or Die was founded in 2007 by Will Ferrel, Adam Mckay, and Chris Henchy.